4 Ways to Attract Customers Using Display Ads

Display ads are a great way to promote your marketing campaigns
digitally. You can use imagery to catch your customer’s attention, build
brand awareness and targeted marketing to reach specific audiences.
Successful businesses understand the importance of pixels in
advertising.
Some ways of maximizing your reach using display ads include:

Remarketing
In digital marketing, tracking pixels can optimize, target specific
audiences and reach previous website visitors. This method allows you
to showcase your products and services to the most potential visitors to
your site, which helps increase the conversion rate. Though AdWords’
use, remarketing (retargeting) gives you access to potential buyers when
they are most active.
Interest Targeting
This digital marketing strategy gives you access to people who have
visited other websites offering similar products and services as you.
Potential customers will be able to view your advertisement without
necessarily visiting your page. An example of interest targeting is the
use of ad groups to feature ads on other sites.
Demographic Targeting
Using this technique, you will select your audience and specify their
various demographic categories like age and gender. Demographic

targeting also helps you prevent excluded demographic categories from
viewing your ads.

Customer Match
Today, video is a key component of marketing mix. 92% of B2B clients
rely on video ads to make purchase decisions. The use of video ads can
be of benefit to you since it is easy to use and share, engages users
immediately and tends to be viral among mobile users.
Video advertising is a smarter way of ensuring maximum reach. Videos
are more luring compared to the use of static images. The use of video
ads effectively promotes educational services because they can make
demonstrations.
If you’re ready to realize your marketing objectives sooner than you can
imagine, contact us to start reaching more customers today!